On mobile, there is still a massive conversion gap. Mobile gets 70% of the traffic yet only 28% of the conversions. Closing this gap is a huge opportunity, and for those that do can see as much as 400% increases in conversions.Many commerce features that we are all familiar with were designed for a desktop, a keyboard and mouse. But these concepts don’t work well on small screens with fat fingers. 

In this session, we’ll share:

• The three key abandonment points on mobile
• How to eliminate friction from mobile shopping journeys
• How to use payments, in particular one-tap-pay, to drive conversions
• How category management principles can be applied to hook new customers at the top of the funnel
• The role of apps vs Progressive Web Apps in driving repeat buying