Dale Bertrand

Generative AI for High-intent Organic Traffic that Converts


June 6, 2024


9:00 am


Let’s be honest. Organic traffic growth doesn’t always lead to growth in website conversions. Yet, your SEO strategy revolves around optimizing content for rankings. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue!

Join 20-year search marketing veteran, Dale Bertrand, as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.


  • Tactics and benchmarks for SEO content that converts in 2023
  • Page layouts and content formats that convert organic traffic
  • Crafting keyword strategy and calls-to-action for conversion

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