Dale Bertrand




Fire & Spark


Dale Bertrand is a marketer and founder of Fire&Spark, an SEO and content marketing agency. He has two decades of experience in AI and marketing, drawing on his graduate work in artificial intelligence at Brown University’s Laboratory for Engineering Man/Machine Systems.

At Fire&Spark, Dale deployed AI technology to make operational improvements. Now, he consults with marketers and businesses to help them integrate AI into their strategies and develop new capabilities.
He holds a BS and MS in Electrical Engineering from Brown University with a focus on AI and computer engineering. Dale worked on a team of engineers who designed and built a 5,832-processor supercomputer for the NSA.

Dale was an Entrepreneur in Residence at the Harvard Alumni Entrepreneurship Program and he speaks at marketing conferences such as SXSW, AI Summit West, Content Tech and the MIT Enterprise forum.

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