Speakers:

Craig Andrews

How to Engineer the Ideal Sales Conversation

date:

June 21, 2022

Time:

3:30 pm

Room:

Octavius 7/8

Summary:

Use a Customer Value Journey like the stages of courtship. Add value at each and every stage. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal” (much like my wife asked me).

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