Craig Andrews

How to Engineer the Ideal Sales Conversation


June 21, 2022


3:30 pm


Use a Customer Value Journey like the stages of courtship. Add value at each and every stage. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal” (much like my wife asked me).

Ready to attend?

Register now! Join your peers.

Register now View agenda

Knowledge is everything!
Sign up for our newsletter to receive:

  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Conversion Conference
  • price break reminders