Bio:

Donna Barkson is a technology manager for State Farm where she owns the user experience for statefarm.com and all emerging technologies. She also manages the content strategy for digital experience. She’s holds a master’s degree from John’s Hopkins in digital communications and earned her undergraduate degree in communications from Oglethorpe University. Donna helped create the user personas her teams use, and helped teams understand how to use stories to bring the personas to life. Donna resides in Atlanta, Ga with her husband, adult children, and two chihuahuas.