Bio:

Kelly Koeppel is the founder of k2forma, Inc, established in 2007. k2forma specializes in SEO, content, and brand development. Over the course of the past 17 years, k2forma has serviced companies and global brands including Caterpillar, Polo Ralph Lauren, Syngenta, and Houzz. In 2012 k2forma developed the branding for the Democratic National Convention in Charlotte, North Carolina. Most recently k2forma has been spearheading new techniques to leverage AI for content, data modeling and predictive analysis.